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As mentioned already we’re seeing a decrease in dealers – and have been for some time.
Do we think this will make the brand more ‘exclusive’ as it will only be in high-end locations, or do you think the ‘normal’ users will all drift away.
Back in the 1970’s when I was a small child, then into the 80’s and 90’s, Bang & Olufsen was a truly aspirational brand. The normal person who had £x for a TV or Stereo would save up or take out some form of finance to go that extra mile and have ‘the best’. It was accessible, on display in ‘normal’ stores, and everyone knew the brand – and were seriously impressed when a friend, family member, colleague or neighbour bought it…
Do we think we’ll ever return to this, or do we think it will become more and more exclusive – with the gulf between price points of ‘normal’ brands and Bang & Olufsen increasing even further?
I do pine for the old days of being able to see and hear B&O beside the other brands. You could then truly appreciate what you were paying for, and what you were getting. This really made making that ‘leap’ a much easier decision.
Would be interesting to hear people’s views on this subject, which I admit has been covered in the past – but the landscape is ever changing…
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